Three Reasons Why News Stations are Using AI Anchor

Updated on
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Insight
Published
December 13, 2023

AI News Anchors: The Future of News Broadcasting

The rapid evolution of artificial intelligence (AI) is reshaping industries worldwide, and news broadcasting is no exception. The advent of AI news anchors is poised to revolutionize how news is produced, consumed, and perceived. Coupled with custom avatars and AI video generation, these intelligent systems are set to transform the news landscape dramatically.

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AI News Anchors and Custom AvatarsAt the forefront of this transformation are AI news anchors, powered by lifelike custom avatars and advanced AI video generation. These virtual news presenters offer a compelling blend of technology and human-like qualities, capable of delivering news with unprecedented speed and accuracy. By analyzing vast amounts of data in real-time, AI anchors can provide up-to-the-minute updates on breaking news, ensuring viewers are always informed.

Imagine an AI anchor seamlessly transitioning from a scripted news segment to delivering live updates about a natural disaster. This level of adaptability and speed is simply unattainable for human anchors.

*In fact, some stations are already using voice AI to save time.

 

Cost-Efficient News Video Production with AI Generators

The integration of custom avatars and AI video generator in news production brings forth significant cost efficiencies. With custom avatars, news networks can create virtual news presenters that do not require costly human resources such as anchors, reporters, or production staff.

For instance, an AI anchor can work 24/7 without breaks, eliminating the need for multiple shifts and associated costs. Additionally, AI video generation automates repetitive tasks, such as script reading, teleprompter operations, and video editing, streamlining the production process and optimizing resource allocation.

This combination of custom avatars and AI video generator enables news organizations to achieve cost savings and allocate resources to other critical areas of news production.

If the station uses AI Anchor, the annual savings are expected to be around $400,000.

  • One standby announcer: $80,000
  • Three to four film directors and staff: $200,000
  • Filming equipment: $120,000
  • Studio: opportunity cost space for breaking news

Error-Free Message Delivery

One of the most compelling benefits of AI news anchors is their potential to reduce errors. Human anchors, despite their expertise, can make mistakes in pronunciation or delivery. AI anchors, on the other hand, are programmed to deliver information with precision and consistency. This minimizes the risk of misinformation and builds trust among viewers.

By eliminating human error, AI news anchors can enhance the credibility of news broadcasts.

Conclusion

The emergence of AI news anchors represents a significant milestone in the news industry. Through custom avatars and AI video generation, news networks can swiftly deliver breaking news, reduce production costs, and ensure higher message accuracy. AI news anchors can complement human reporters, revolutionizing the efficiency and effectiveness of news broadcasts.

As AI technologies continue to advance, they play a pivotal role in driving the transformation of news production and consumption in the digital age. AI studios offer tremendous potential for innovation in the news industry.

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FAQs

Q. What is the meaning of AI anchor?

An AI anchor, also known as a virtual news anchor or synthetic news anchor, is a computer-generated representation of a human news anchor. It uses advanced AI technologies such as natural language processing, speech synthesis, and computer vision to generate realistic and human-like speech and movements. AI anchors can be used to deliver news and other information in a manner similar to traditional human news anchors. They are often used by news organizations to reduce production costs and increase efficiency.

Q. How do AI news anchors work?

AI news anchors operate through a comprehensive process involving several stages:

  • Text Generation: The initial phase involves generating the textual content that the AI anchor will deliver.
  • Speech Synthesis: The generated text is then transformed into lifelike speech using advanced speech synthesis technology.
  • Facial Animation: To enhance the human-like qualities, facial animation is employed to synchronize expressions with the spoken words.
  • Video Generation: Finally, the entire presentation, including synthesized speech and facial expressions, is compiled into a video format. This holistic approach results in a seamless and realistic AI news anchor performance.

Q. Who is the AI-powered news anchor?

South Korean channel MBN introduced AI Kim, an AI-powered news anchor developed by DeepBrain AI, closely resembling the real anchor Kim Ju-ha in appearance and voice.

Q. Is AI an anchor robot?

An AI anchor is not a physical robot; it is a computer-generated representation existing solely in the digital realm, utilizing advanced AI technologies like natural language processing, speech synthesis, and computer vision.

Ava Seo

Marketer

Specializing in AI education and corporate PR and marketing, I take on the role of strategically planning and creating diverse content, including blog posts. Fueled by a constant pursuit of the industry's latest trends and innovations, my focus is on accentuating the company's goals and values while actively enhancing its brand image.

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