Optimizing Retail Success through AI-Driven Customer Support at Hyundai Premium Outlets Songdo

Hyundai Department Store Group aimed to enhance the customer experience at their Hyundai Premium Outlet in Songdo, a strategically located shopping destination near Incheon, Korea’s primary domestic and international transport hub. Given the outlet’s high volume of foreign visitors, the Group identified a critical need for personalized and accessible customer service, particularly to address language barriers and provide real-time, relevant information.

To meet these challenges, Hyundai Department Store Group turned to DeepBrain AI to deploy the AI Human service, a cutting-edge generative AI solution. This AI Human is engineered to deliver a highly lifelike and human-like interaction experience. By utilizing advanced natural language processing and speech synthesis technologies, it engages customers with a natural tone and conversational flow, closely replicating human communication. The AI Human is equipped with multilingual capabilities, offering precise and detailed information on in-store brands, current promotions, dining options, tax refund procedures, and parking. Its ability to emulate human-like interactions ensures that customers receive information in an intuitive and engaging manner, closely mirroring the experience of interacting with a knowledgeable and attentive store associate.

How AI Human is Redefining Retail at Hyundai Premium Outlet

The AI Human service at Hyundai Premium Outlet represents a major advancement in customer experience, offering personalized, interactive, and easily accessible support for both international and local shoppers. Here are the key features that make this service stand out:

• Multilingual Support: The AI Human communicates fluently in English, Chinese, and Japanese, catering to the primary languages of the outlet’s foreign customers.
• Natural Interaction: The AI Human engages with customers in a way that feels authentic and fluid, avoiding the stiffness typical of automated systems.
• Interactive Assistance: Customers receive answers through voice, on-screen text, and images, making the information visually engaging, informative, and easily accessible.
• Personalized Shopping Information: The AI Human offers tailored suggestions and brand introductions based on individual preferences and needs.

To effectively integrate the AI Human service into the shopping environment, Hyundai Premium Outlet employed a strategic approach. QR codes were strategically positioned in high-traffic areas frequented by international visitors, allowing easy access to the AI Human service via mobile devices. This deployment was aligned with the outlet’s broader marketing and customer service initiatives, including promotions and special offers specifically tailored for international customers. By scanning these QR codes, customers could conveniently access essential information on the go, enhancing their overall shopping experience.

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Role of AWS in the Development of AI Human Technology

Amazon Web Services (AWS) played a critical role in the development and deployment of this solution by providing the necessary infrastructure to host and synthesize DeepBrain AI’s avatars and solutions on the cloud. To support its services, DeepBrain AI utilized Amazon Elastic File System (Amazon EFS) in conjunction with Amazon Elastic Kubernetes Service (Amazon EKS), enabling scalable growth of Kubernetes clusters for avatar and video synthesis, as well as web-scale cloud computing. Furthermore, Amazon Elastic Compute Cloud (Amazon EC2) provided secure and resizable compute capacity in the cloud, while Amazon Simple Storage Service (Amazon S3) ensured streamlined and efficient data storage and retrieval.

This integration with AWS not only demonstrates DeepBrain AI's commitment to innovation but also highlights its ability to rapidly scale its infrastructure to meet growing demands, thereby delivering a robust and reliable AI solution for Hyundai Department Store Group.

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Impact and Insights: Transforming Retail with Conversational AI Avatars

Since implementing the AI Human service, Hyundai Premium Outlet Songdo has seen a significant boost in customer satisfaction among both foreign and domestic visitors. The service’s ability to provide accurate, instant, and multilingual support has enhanced the overall shopping experience, leading to higher customer engagement and positive feedback. Customers, whether international or local, appreciate the convenience of receiving personalized assistance in their native language, making their shopping experience more enjoyable and stress-free.

This success story highlights the value of a customer-centric approach in retail. By understanding and addressing the unique needs of different customer segments, Hyundai Premium Outlet has improved service quality. The use of conversational AI avatars has been key in bridging communication gaps and delivering personalized experiences that drive satisfaction.

Looking forward, this case study shows the potential for AI-driven solutions to transform the retail industry. As customer expectations evolve, conversational AI avatar services are likely to become a standard practice for retailers aiming to improve customer service and engagement. Hyundai Premium Outlet’s successful use of DeepBrain AI’s AI Human service sets a new benchmark for innovation, demonstrating how AI can create a more inclusive and engaging shopping experience.

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About DeepBrain AI

Headquartered in Palo Alto, California, DeepBrain AI has earned numerous accolades, including the CES 2022 and 2023 Innovation Awards for its AI Video Generator (AI Studios) and Conversational AI Avatar (AI Human) platforms. DeepBrain AI is dedicated to bridging the gap between digital interactions and human engagement, using real-time AI and video synthesis solutions to create the most realistic AI avatars. The company has significantly impacted industries such as media, finance, commerce, hospitality, and education.

As an AWS Partner, DeepBrain AI leverages AWS's technologies, programs, expertise, and tools to deliver AI-driven solutions, solidifying its position as a leader in the field.

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About Hyundai Department Store Group

Hyundai Department Store Group is a leading retail company in South Korea, renowned for its commitment to delivering high-quality shopping experiences through its diverse portfolio of stores. The company operates a range of premium outlets and department stores across the country, offering an extensive selection of luxury brands, dining, and entertainment options. Key locations include the flagship store in Apgujeong, The Hyundai Seoul, and the Hyundai Premium Outlets in Gimpo, Daejeon, and Songdo.

The Songdo outlet, in particular, is strategically situated near Incheon, serving as a major shopping destination for both local residents and international visitors, thanks to its proximity to Korea's largest transport hub. Hyundai Department Store Group continues to innovate in the retail sector, providing exceptional service and a premium shopping environment at all its locations.

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